This so-called ?window dressing? is done not just to reassure current fund holders of the manager?s stock-picking prowess, but to entice new investors by presenting a list of winning stocks (at least at the time).
If there?s a winning stock out there that a fund doesn?t hold, the fund manager can take a stake in the stock even on the very last day of the quarter and legitimately report it as part of the fund?s quarterly earnings. The inverse is also true; selling the losers to erase any trace of having held them can be done. This works because the funds are not obliged to report the date of the initial material position nor the date of the most recent material sale. Nor are the funds required to show the average purchase and sale prices of each transaction, which would quickly reveal what percentage was made or lost.
Even without those pieces of information, one sure giveaway is when a fund buys a hot stock that is patently outside of its stated objectives. Unfortunately, the opposite is also true. A tech fund could have held mining stocks all quarter, switching them out for Apple, Google, and Microsoft at the last moment to appear on course.?
And those are just the simple versions of window dressing. A more devious tactic involves buying up an illiquid, otherwise worthless stock and then buying the float at the end of the month. Another technique is to buy funds that have the best five- or 10-year returns. Of course, the manager may or may not hold those winners long enough to capture the long-term returns and a fund's average return may end up being lower than its indices even though it appears filled with stocks that have beaten those indices.
While window dressing is of dubious value to the fund holders, the practice can actually be a boon to retail investors who pay close attention.
No positions in stocks mentioned.
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